Jamaica-wide activation operations
We don't just executewe activate brands
People. Presence. Promotion.
We bridge the gap between brands and consumers through strategic activations, event planning, campaign builds, activation briefs, full event staffing, product launches, and measurable reporting across Jamaica.
Brief
Campaign build
Crew
Staffing + coordination
Proof
Field insights
Team on site
6 ambassadors
1 team lead
Live command note
Engagement live. Feedback captured.
Company Brief
Built to turn consumer moments into brand movement
THE ACTIVATION & CO. is a Jamaican marketing and promotions agency that connects brands with people through purposeful planning, trained teams, and grounded execution.
Operational Discipline
Every campaign is planned around objectives, staffing standards, timings, locations, and reporting needs.
Consumer Engagement
The team creates face-to-face interactions that feel natural, branded, and useful to the audience.
Jamaican Market Insight
Local knowledge helps campaigns show up in the right places, with the right tone, and the right team.
Post-Campaign Clarity
Clients receive a debrief that turns field activity into decisions, recommendations, and next steps.
What We Do
End-to-end activation capabilities
From activation briefs and campaign builds to event planning, staffing, launch support, and reporting, the service system keeps brands visible, organized, and measurable in the field.
Activation Briefs
Clear campaign briefs that turn brand goals into actionable field plans.
Campaign Builds
Campaign mechanics, touchpoints, staffing needs, and execution plans built before launch.
Full Event Staffing
Brand ambassadors, hosts, mixologists, caterers, and specialty talent for live events.
Product Launches
Launch-day planning, staffing, sample distribution, consumer education, and reporting.
Event Coordination
Planning support, run-of-show coordination, vendor alignment, and on-site control.
Field Insights
Post-campaign summaries that translate activity into learnings and next actions.
Ready to activate?
Build your brief and request a quote.
Activation Route
A proven path from brief to report
Clear route markers, visible planning stages, and proof that every activation is managed from start to finish.
01
Brief
Align on goals, audience, location, timing, and success measures.
02
Strategize
Shape the activation plan, team profile, schedule, and consumer touchpoints.
03
Activate
Deploy the team on the ground with tight supervision and brand discipline.
04
Measure
Track engagement, feedback, content, attendance, and campaign outcomes.
05
Report
Deliver a clear debrief with results, observations, and recommendations.
Start Your Plan
Choose, add needs, submit the brief
The quote builder supports service paths and a custom route for clients who want the team to assemble a quote from selected activation elements.
Activation plan builder
Plan the campaign before the first email.
Customers can choose a service path, add needs, or build a custom selection. The admin receives the details, and the customer receives a confirmation copy.
Request a QuoteChoose
Select a service path or build custom.
Add Needs
Add staffing, content, data, and timing needs.
Submit
Send the brief to the team and customer inbox.
Founder & Director
Marsha-Gaye Duncan
With over 13 years of experience in brand management, marketing, and sales leadership, Marsha-Gaye brings commercial strategy, operational excellence, and people leadership to every activation.
Strategic Thinker
Turns campaign concepts into executable activation plans.
People Leader
Builds and briefs high-performing field teams.
Detail Operator
Keeps logistics, timing, and quality in view.
Results Focused
Prioritizes awareness, engagement, trial, and conversion.
Brands We've Assisted
Trusted across consumer categories
The founder and activation team have supported promotional work for recognized consumer brands across beverage, food, retail, wine, and spirits.
Why Partner With Us
Strategy, staffing, logistics, reporting
10+ Years
Proven Track Record
Hands-on experience delivering high-impact activations across Jamaica and the region.
Top-Tier
Trained Professionals
Ambassadors and staff are selected, briefed, and styled to represent your brand well.
Full Service
End-to-End Solutions
Strategy, staffing, logistics, execution, content capture, and reporting in one system.
Results-Driven
Measurable Results
Campaigns are structured around awareness, trial, engagement, conversion, and learning.
Ready to bring your brand to life?
Let's activate your brand.
Share your goals, timeline, audience, and location. The team will respond with ideas, recommendations, and a plan to get started.