We don't just execute - we activate brands
People. Presence. Promotion.
We bridge the gap between brands and consumers through strategic brand activations, event staffing, brand ambassadors, promotional campaigns, experiential marketing, and product launches across Jamaica.
Professional staffing and campaign execution for real-world brand impact.
We bring brands to life
About
THE ACTIVATION & CO.
A Jamaican marketing and promotions agency that bridges the gap between brands and consumers through strategic activations, meaningful engagement, and flawless execution.
Founded on the belief that great ideas deserve impactful delivery, we specialize in transforming concepts into memorable brand experiences that drive awareness, engagement, and results.
Registered and operating in Jamaica, we deliver professional, people-focused solutions that help brands stand out, strengthen customer relationships, and create lasting impressions in the marketplace.
Built around people, presence, and promotion.
Mission
Impactful marketing solutions
Transform vision into reality through innovative and impactful marketing solutions.
Connect brands with consumers by creating meaningful and engaging experiences.
Deliver professional event staffing and brand activation services that elevate brand presence.
Execute every project with passion, precision, and excellence.
Our Services
Built for the consumer moment
A full suite of marketing and activation services designed to put your brand directly in front of your target audience.
Brand Activations
Custom campaigns that bring your brand to life and create memorable, direct consumer connections in the marketplace.
Experiential Marketing
Immersive experiences that engage consumers emotionally and build brand loyalty through real-world moments.
Promotional Campaigns
Strategic on-ground and digital promotions that boost product visibility, trial, and consumer conversion.
Event Staffing
Professional, trained, and brand-aligned staff for events, expos, trade shows, and product launches.
Brand Ambassadors
Enthusiastic ambassadors who authentically represent your brand and engage consumers face-to-face.
Product Launches
End-to-end launch management from concept and logistics to execution and post-event reporting.
Know the package you need, or want to shape a custom activation from the ground up?
Open Package BuilderMeet Marsha-Gaye
Commercial energy meets operational depth
Marsha-Gaye Duncan is the founder of THE ACTIVATION & CO. and a commercially driven Sales & Marketing Professional with over 13 years of industry experience.
Known for hitting targets, building lasting client relationships, and bringing unstoppable energy to every campaign, Marsha-Gaye has shaped the agency around creative thinking, operational excellence, and a deep understanding of consumer behavior.
Her career spans brand management, marketing coordination, and sales leadership across some of Jamaica's recognized consumer brands, including operational work across inventory, demand forecasting, vendor relationships, and full-scale activations.
13+ Years
Sales and marketing experience
Founder & Director
Strategy, client service, and execution leadership
Marsha-Gaye Duncan
Founder & Director
Brands Assisted
Trusted across consumer categories
The founder and activation team have supported promotional work for recognized consumer brands.
Why Choose Us
Strategy, staffing, logistics, reporting
10+ Years
Proven Track Record
Hands-on experience delivering high-impact brand activations across Jamaica and the region.
Top-Tier
Trained Professionals
Ambassadors and staff are selected, trained, and briefed to represent your brand with excellence.
Full Service
End-to-End Solutions
Strategy, staffing, logistics, execution, and reporting handled with one coordinated team.
Results-Driven
Measurable Results
Campaigns are designed around awareness, trial, engagement, and consumer conversion.
How We Work
From brief to measurable impact
Discover
We consult with you to understand your brand goals, target audience, and campaign objectives.
Strategize
We develop a tailored activation plan and select the right channels, staff, and touchpoints.
Activate
Our team executes on the ground, engages consumers, and represents your brand with pride.
Measure
Post-campaign, we provide a debrief with engagement data, consumer feedback, and insights.
Let's activate your brand.
Choose a package, build a custom activation, or reach out directly. We are ready to help you create something remarkable.